Vita Coco: My billion-dollar coconut water company
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Vita Coco: My billion-dollar coconut water company
After a chance encounter with two Brazilian women in a New York bar in 2003, hearing about the tasty beverage they missed from back home, Michael Kirban and his friend Ira Liran wanted to introduce coconut water to the U.S. market. They co-founded Vita Coco the following year, initially investing $75,000 to launch the product in the U.S. Twenty ...
CNBCRaffi Paul11 months ago
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Bestselling coconut water company Vita Coco is worth $1.1 billion. But it wasn’t born out of a Silicon Valley startup lab. Rather, co-founders Michael Kirban and Ira Liran first thought about going into the coconut water business after a chance meeting in a Manhattan bar on a cold night in 2003, when two Brazilian women told them the beverage was what they missed most about their homeland. | CNBC Make It | Facebook
1:13
Bestselling coconut water company Vita Coco is worth $1.1 billion. But it wasn’t born out of a Silicon Valley startup lab. Rather, co-founders Michael Kirban and Ira Liran first thought about going into the coconut water business after a chance meeting in a Manhattan bar on a cold night in 2003, when two Brazilian women told them the beverage was what they missed most about their homeland. | CNBC Make It | Facebook
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'I seriously can't trust Vita Coco again': Customer finds mold inside 'shelf-stable' coconut water package
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Vita Coco - Pure Coconut Water (330ml x 12) - Naturally Hydrating - Packed With Electrolytes - Gluten Free - Full Of Vitamin C & Potassium
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