How to create an empathy map

Empathy mapping helps you connect with your audience on a deeper level, increasing your chances of converting leads and thriving in a competitive market. 📈🤝 Did you know that 20% of new small businesses don't make it past their first two years? Often, the key reason behind these failures is a lack of empathy towards their customers. It's easy to lose sight of the customer's journey when you're focused on solutions. So, let's take a step into your customer's shoes and explore the power of empat