Texas Tech University traditions are an important part of the culture of Texas Tech University. See more

The Goin' Band from Raiderland is the 450-member marching band of Texas Tech University.
The Goin' Band's repertoire of performance music varies widely, ranging from traditional marches t… See more

The Masked Rider, Texas Tech's primary mascot, dates back to a 1936 prank. George Tate borrowed a horse from the Texas Technological College Dairy Barn and led the football team onto the field. This was done … See more

One of the most well-known landmarks on campus is the statue of Will Rogers on his horse Soapsuds. The statue, created by Electra Waggoner Biggs, has resided at the center of the campus since it was dedicated on Februar… See more

The Matador Song was written by Harry Lemaire and R.C. Marshall. Lemaire was band director at Tech from 1925–34. He composed the music. Marshall, editor of the La Ventana, wrote the words in 1930. The words and t… See more