A month-long celebration, it promotes the importance of Filipino, the national language, and shows the world how proud Filipinos are of their national language. It takes place in August because the birthday of the late Philippine president Manuel L. Quezon, known as the Father of the National Language, falls on August 19.

Annual Buwan ng Wikang Pambansa (Tagalog for 'National Language Month'), [ 1][ 2] simply known as Buwan ng Wika ('Language Month'), is a month-long annual observance in the Philippines held every August to promote the national language, Filipino.