The logo, which appeared in the early 1930s, was black and white and contained a lot of text. At the top was the company name. It was separated from the rest of the lettering by … See more

The new symbol was shaped like an aviator’s chevron, like the one on a pilot’s jacket. The … See more

After the redesign, the lettering became red, and the entire base was repainted yellow. This allowed the white clouds next to the plane’s tail to stand out. The font also changed: t… See more

The old company name was changed to Ace Hardware. It took the same place in the center. The light red tone shifted to a burgundy tint. In addition, the designers gave the pl… See more