The BrandZ Model is a brand valuation methodology developed by Millward Brown that combines financial performance with consumer perception to quantify the value of a brand.

Brandz model was developed by the marketing research consultants Millward Brown and WPP. BRANDZ is a tool that is used to diagnose and predict brand equity. In this model, data is collected with the help of interviews and publicly available data. Consumers of different brands are asked questions about the brand that they know.

Marketing research consultants Millward Brown and WPP have developed the BRANDZ model of brand strength, at the heart of which is the Brand Dynamics pyramid. According to this model, brand building involves a sequential series of steps, where each step is contingent upon successfully accomplishing the previous step.