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  1. Why Gap couldn't justify its Hill City experiment …

    Jun 10, 2020 · Apparel retailer Gap is having to make some budget cuts as the company is under tremendous financial stress due to the coronavirus. One of the victims is Hill City, its two-year-old men’s athletic apparel brand. The …

  2. Shop Hill City Now! - Gap Inc.

    Oct 15, 2018 · Hill City, Gap Inc.’s newest brand of high-performance men’s apparel is now exclusively available to shop at hillcity.com. Announced in September, Hill City combines a clean aesthetic with technical features that …

  3. Gap Shutting Down Hill City Men’s Athletic Brand

    Jun 8, 2020 · Although athleisure is booming, Gap Inc. has announced it is winding down its Hill City men's activewear brand after less than two years.

  4. Gap Inc. unveils its first new brand in more than a decade

  5. Gap Closes Trendy Menswear Brand Hill City Despite Athleisure …

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  7. Gap Inc. Closing Men's Athletic Wear Brand Hill City - Total Retail

  8. Next Phase for Gap Inc.'s Hill City Brand - WWD

    Sep 30, 2019 · Hill City features fabrics that repel water, wick away sweat, have stretch and innovative detailing such as hidden zippered pockets and patented stretch waistbands that aren’t elastic-looking.

  9. Gap to shutter Hill City brand - Retail Dive