The erwin platform was built with fostering this sort of collaboration in mind. The aim of a conceptual data model is to provide a data-centric perspective of the organization by documenting how different business entities relate to one another. This is often achieved via entity relationship diagrams (ERD) and/or object-role models (ORM).

The conceptual data model should be used to organize and define concepts and rules. Typically, business stakeholders and data architects will create such a model to convey what a system contains. In contrast, the logical data models and physical data models are concerned with how such systems should be implemented.