The leading source of advertising, marketing & media news
WEB1 day ago — Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
How AI is changing the game for attribute discovery
WEB16 hours ago — This article delves into a game-changing application of AI in marketing: effortless attribute discovery. Even seasoned brand veterans often struggle to identify the latest attributes that matter ...
Gen Alpha: Who they are and why you should care
WEB21 hours ago — When it comes to marketing dollars, Gen Alpha is expected to drive US$5.46 trillion in economic activity by 2029, with over 2.8 million members being born globally each week, according to Basic ...
87% of global marketing leaders are planning for budget increases
WEB20 hours ago — Despite high interest rates, tight labour markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget ...
What the evolution and future of digital out-of-home advertising …
WEB1 day ago — Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms and creating dynamic, engaging experiences.
Interview: Neil Patel on the role of AI in Asia's marketing future
WEB13 hours ago — Weekly roundup: SEO tips from Neil Patel, MOF's AI blunder and more. In an interview with MARKETING-INTERACTIVE at the Digital Marketing Asia Singapore 2024 conference, Neil Patel, a digital ...
Report: Brand building surges as the top priority for B2B brands in ...
WEBAug 28, 2024 — The report reveals that brand building has jumped from the fifth priority in 2023 to the top priority in 2024. In contrast, demand generation and lead conversion have fallen from fourth place to ...
News - Marketing-Interactive
WEB4 days ago — Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Companies need to ensure sustainable AI is more than just a bullet ...
WEBSep 10, 2024 — Currently, over 54% of marketers use AI to achieve faster content generation and campaign rollout.Other popular uses of AI by marketers include creating content that resonated with the emotions of ...
These are the MARKies Awards 2024 finalists - Marketing-Interactive
WEBMar 13, 2024 — Our jury panel has selected the following finalists. For gala packages, speak to our project managers for more info: Reggie Ola. Senior Regional Project Manager. Tel: +65 6692 9031 Ext 813. Mobile ...