Marketing-Interactive | The leading source of advertising, …
WEBMarketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Study: Driving brand awareness requires only 1.4 seconds of …
WEB2 days ago · linkedin /. On average, it takes 1.4 seconds of consumer attention to drive a 10% lift in brand awareness at the top of the engagement funnel. However, for mid-funnel results, a longer attention ...
The LEGO Group picks new global media agency | Marketing …
WEB1 day ago · The LEGO Group has appointed Publicis One as its global media agency. The agency was selected after an 18-month pitch, which included incumbent agency Initiative.
About Us | Marketing-Interactive
WEBabout marketing–interactive. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore ...
Study: 97% of brands identify content creators as influencers
WEBJun 4, 2024 · As such, 97% of brands identify content creators as influencers, highlighting a shift away from traditional celebrities as influencers and a shift towards a new reality where anyone can become an ...
News | Marketing-Interactive
WEB6 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Most Recent | Marketing-Interactive
WEB6 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Analysis | Marketing-Interactive
WEBJun 20, 2024 · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
10 media trends you need to know in 2024 | Marketing-Interactive
WEBNov 14, 2023 · 8. Investment in more diverse media models. As media usages become increasingly diverse, brands must reflect this evolution in how they approach their campaigns if they are to appeal to audiences ...
Meet the digital trends shaping 2021 | Marketing-Interactive
WEBFeb 10, 2021 · Customers were already utilising digital and online channels prior to March 2020, but with limited movement and constant online access, these trends accelerated exponentially. According to the ...
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