Digital Marketing News | Marketing Dive
WEBThe program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger King’s profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald’s by name and claimed the chain’s burgers were 20% smaller than those of Burger King.
and where it goes next - Marketing Dive
WEBMay 3, 2022 · This article is part of a four-part series about famous brand rivalries. Part I How Coke and Pepsi’s rivalry shaped marketing — and where it goes next. Part II Sneaker supremacy: Nike and Adidas battle for brand love. Part III Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland.
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards ...
WEBMar 25, 2024 · PepsiCo’s Mtn Dew is upping its marketing to niche audiences with the launch of two yearlong rewards programs that target consumers interested in the outdoors or gaming, according to a press release. The brand recently sponsored related events to support the programs. The Outdoor Gear Program invites consumers to purchase …
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original …
Marketing Analytics News | Marketing Dive
WEB5 days ago · The future of addressability: “Uncertain” doesn’t have to mean “unprepared”. Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future. By Jeff Ragovin • June 24, 2024.
McDonald’s US CMO on brand’s first-party data transformation
WEBOct 11, 2023 · NEW YORK — McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is a bigger prioritization of first-party data, an area where the Golden Arches owner …
Generation Alpha: Who are they? | Marketing Dive
WEBMar 8, 2022 · Generation Alpha is the next generation of consumers who are or will be born between 2010 and 2025, ranging from 0 to 12 years old. By 2025, Gen Alpha will be 2.5 billion members strong across the globe, with a new member of Gen Alpha born in the U.S. every nine seconds. They are the first generation to be born entirely in the 21st century …
Bud Light picks 2 new creative agencies as marketing strategy shifts
WEBAug 23, 2022 · Bud Light has selected Anomaly as creative agency for its core Bud Light Blue business and The Martin Agency to handle its extended family of brands, including hard seltzer, according to details shared in an email with Marketing Dive. The Anheuser-Busch InBev label first put its account under review in June after working with Wieden + …
Skip to content