Marketing Week | marketing news, opinion, trends and jobs
WEBMarketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Why Carlsberg is bringing back ‘If Carlsberg did’ after four years
WEBFeb 16, 2015 · The campaign is an effort to encourage consumers to produce their own ‘If Carlsberg did’ content, which Solomon says is something they have done in the past but will grasp even more easily in today’s world. “‘If Carlsberg did’ has become a meme in its own right, and we want to utilise that,” he says. It is also an effort for the ...
Mark Ritson: Ernst & Young’s rebrand raises more than a snigger
WEBJul 24, 2013 · Mark Ritson: Ernst & Young’s rebrand raises more than a snigger. Regular readers will know that there is no bigger fan of the big accounting firms than your humble columnist. Over the years their combined attempts at branding have provided me much fodder as examples of strategies that undermine the firms’ respective positions as …
How TUI’s marketing team ‘futureproofed’ the brand
WEBThe team set out to define the brand’s purpose and strategy – futureproofing it for least five years – launch a global ad campaign, modernise the brand identity and drive traffic, all while keeping spend to a minimum. TUI developed its brand strategy in-house, broadening the appeal with an emotionally resonant purpose to create ‘the ...
Waitrose focuses on quality and provenance in marketing push
WEBFeb 5, 2020 · Waitrose is returning to its focus on sourcing and provenance in its new marketing campaign. Waitrose is launching a marketing campaign that focuses on the importance of taste as it looks to talk up its quality and provenance credentials. The campaign, ‘You can taste when it’s Waitrose & Partners’, highlights the stories behind …
Netflix: Stranger Things success proves ‘effectiveness’ of marketing
WEBJul 20, 2022 · Speaking to investors yesterday evening (19 July), co-CEO Reed Hasting attributed the better than expected result to the success of the Stranger Things series and improvements to Netflix’s marketing strategy. “We’re improving everything we do around marketing, improving the service [and] the merchandising, and all of that slowly pays off ...
Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste …
WEBJan 19, 2016 · Coca-Cola will be hoping ‘Taste the Feeling’ can revive flagging sales. In Europe, Coca-Cola’s revenues were down 7% to $1.3bn while operating loss widened by 4% to $722m in the three months to the end of September. Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its ‘One Brand’ strategy ...
Seven best sites to buy Instagram followers in 2023 - Marketing …
WEBFastLikes. This platform offers a wide range of exclusive packages and enables content creators to buy real Instagram followers as well as shares, likes and comments. Followers can be bought at any given time. The site is simple to navigate and discover the right package for you.
Coca-Cola unveils new marketing model built to drive long-term …
WEBBy Manny Pham 8 Nov 2021. Coca-Cola is aiming to drive profitable long term growth for its entire portfolio of brands with an “aggressive” agenda to “transform and modernise” its marketing and innovation model. That transformation has included a total overhaul of its agency structure, with new appointments across creative, media and ...
What is programmatic advertising? A beginner’s guide
WEBMar 27, 2017 · Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television. “Programmatic started off as a way of using up remnant inventory,” explains IAB UK senior programmers manager, Dee Frew. “It was a way of increasing the ...
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