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2 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
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6 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
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Feb 4, 2025 · MARKETING-INTERACTIVE Daily e-newsletter The monthly print edition of MARKETING-INTERACTIVE is supported by MARKETING-INTERACTIVE Daily, a daily email news service which is emailed every work day ...
Nostalgia is not enough: How brands can get the rising trend right
5 days ago · In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster loyalty. As we enter 2025, the Asia Pacific (APAC) region is seeing a ...
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4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Is AI really helping marketers, or is its inauthenticity scaring ...
6 days ago · The rise of AI in the marketing industry across the Asia Pacific (APAC) region is undoubtedly transforming how businesses engage with consumers and optimize their strategies.
These were the region's most captivating CMO moves in 2024
Dec 10, 2024 · The marketing industry is a whirlwind of innovation and change, and 2024 has been no exception. From artificial intelligence and machine learning, unexpected collaborations and rebrands, as well ...
Key insights shaping marketer strategies in 2025
Nov 8, 2024 · Data ambitions, AI and machine learning and omnichannel marketing are some of the key areas marketers are concerned about in 2025. This is according to the Yahoo Singapore Digital Marketers Pulse ...
How to put a spark in your online user behaviour data
Feb 3, 2025 · Most marketers today are well-aware of the importance of leveraging data in creating campaigns, understanding their audiences, and remaining relevant to their consumers. However, just because it ...
How marketers can navigate transparency in AI-generated ads
Oct 11, 2024 · Artificial intelligence (AI) has quickly become an advancement in technology that cannot be avoided. This is especially seen in the advertising and marketing industry where generative AI (Gen AI ...