About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Starfish Agency - Campaign Middle East
WEBAGENCY BIO. Regional head: Amer Massimi Starfish is a leading influencers agency in Dubai that runs creative influencer marketing campaigns across GCC regions.
Neom appoints Create as global adaptations agency
WEBMar 8, 2022 · Strategic digital communications agency Create has won a multi-year contract to manage multilingual creative adaptations across Neom’s regional and global campaigns. The agency will work seamlessly with Neom and their partners to gain global visibility across platforms on and offline including billboards, TV, cinema, airports, airlines, and ...
Carat - Campaign Middle East
WEBCarat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. Carat is a dentsu company. Together we are 40,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications ...
Anghami signs exclusivity music deal with Arab Megastar Amr Diab
WEBFeb 24, 2022 · Anghami announced an exclusive partnership that will see the legendary Arab singer’s entire Nay Label audio and video catalogue and future releases available only on Anghami. Amr Diab, the most-streamed Arab singer across the world, is Anghami’s #1 artist, with close to 1 billion streams. This strategic move, which aims to further differentiate Anghami’s vast […]
Campaign Middle East
WEBCampaign Middle East
New energy drink’s campaign takes on a feline twist
WEBAug 23, 2023 · Egyptian–based energy drink Volt’s latest campaign takes on a new twist, a feline one. The campaign aims to showcase Volt’s proposition of “helping you deal with your daily life by increasing your performance”. To show its energy drink propositions in the ad film, setting itself apart from its competitors, Volt ditches the bored human ...
Burger Wars: Burger King’s comeback to McDonald’s ChatGPT ad
WEBJun 13, 2023 · Burger giants McDonald’s and Burger King are involved in a spat over a ChatGPT billboard placed next to each other in Brazil. The ads feature answers written by ChatGPT, where OpenAI’s chatbot calls McDonald’s Big Mac the most “iconic burger” and names Burger King’s Whopper “the biggest.” Burger King’s billboard seems to …
Pick of the Quarter: Qatar Airways will rock you
WEBDec 28, 2022 · Qatar Airways rocked fans at the FIFA World Cup Qatar 2022. As FIFA’s official airline partner for the 2022 Qatar World Cup, Qatar Airways celebrated the universal language of football by shining the spotlight on fans and the unforgettable journeys leading up to the tournament. The energetic and exciting video commercial combined the airline ...
Barbie – a marketing case study that can last years
WEBAug 25, 2023 · So for now and for many years to come, after repositioning its brand in such an exceptional manner, Barbie will remain the quintessential ‘marketing done right’ case study. The marketing strategies unveiled are like a secret sauce to brand success, and it’s so good, even Ken might want a taste. By Saania Saxena, strategy intern at Grey.
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