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  1. Microsoft Learn
    https://learn.microsoft.com/en-us/xandr/monetize/vcpm-payment-type

    Microsoft Monetize - vCPM Payment Type | Microsoft Learn

    • Viewable CPM (vCPM) is a payment type that allows buyers to pay only for impressions that are measured "viewable" (read our Introduction to Viewability for more information on viewability measurement… See more

    Buying inventory on a vCPM basis

    To use the vCPM payment type, select Viewable CPM as your revenue type and enter … See more

    Microsoft Learn
    vCPM payment bid calculations

    Buyers submit bids at a vCPM rate, just as they would with CPC or CPA. In order for that bid to participate in an RTB auction, the bid must be converted into an eCPM to compete wi… See more

    Microsoft Learn
    Reporting on payment types

    Payment Type is an available Filter and Dimension in analytics reporting.
    To generate a report for all vCPM buying activity, click Edit on the Payment Type filter and se… See more

    Microsoft Learn
    Auction mechanics

    To effectively maximize yield for sellers, the system runs a unified auction, where Viewable CPM (vCPM) bids participate alongside traditional CPM bids. Viewable CPM bids a… See more

    Microsoft Learn
    Reporting on vCPM impressions sold

    Revenue Type is an available Filter and Dimension in analytics reporting.
    To generate a report for all vCPM selling activity, click Edit on the Revenue Type filter and se… See more

    Microsoft Learn
    What are ECPM trends?
    The eCPM trends indicate periods of suboptimal monetization but also demonstrate an ability to recover and optimize ad strategies. Overall, while each region has its unique trends and challenges, the general direction in eCPM across all regions is positive. This suggests a global trend towards better ad monetization, optimization, and targeting.
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    Table of Contents
    Buying inventory on a vCPM basis
    vCPM payment bid calculations
    Reporting on payment types
    Auction mechanics
    Reporting on vCPM impressions sold
    What are ECPM trends?
     
  1. MonetizeMore
    https://www.monetizemore.com/blog/cp…

    CPM vs eCPM - MonetizeMore

    Apr 15, 2024 · In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings. By the …

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    • applixir.com
      https://www.applixir.com/blog/everythin…

      Everything You need to know about CPM - A Complete …

      Aug 8, 2023 · Cost per thousand (CPM) is a traditional and common pricing model used in digital marketing, representing the cost an advertiser will pay for every 1,000 impressions their ad receives on a web page.

    • applixir.com
      https://www.applixir.com/blog/rewarded-…

      Rewarded Ad Video CPM Outlook for Q4, 2023

      Oct 6, 2023 · The low eCPM in January 2023 suggests an industry trend. Overall, South America shows growth in ad performance over the period. The eCPM trends indicate periods of suboptimal monetization but also demonstrate an …

    • Microsoft Learn
      https://learn.microsoft.com/en-us/xandr/invest/vcpm-payment-type

      Microsoft Invest - vCPM Payment Type | Microsoft Learn

    • MonetizeMore
      https://www.monetizemore.com/blog/wh…

      What is eCPM? The Ultimate Guide to Effective Cost …

      Aug 22, 2023 · eCPM or Effective Cost Per Mille is one of the most important revenue metrics publishers need to track. In this post, we’ll help you avoid any confusion by taking a closer look at its meaning, how to calculate it, how to …

    • Freestar
      https://freestar.com/the-differences-betw…

      The Differences between eCPM vs CPM - Freestar

      Oct 10, 2023 · The major difference between CPM and eCPM is that the former is used only to calculate the cost per thousand impressions in a CPM ad buying model, while eCPM is a more versatile revenue metric that applies to any …

    • Anstrex
      https://www.anstrex.com/blog/ecpm-vs-cpm...

      ECPM VS CPM: UNDERSTANDING THE KEY DIFFERENCES

    • Indeed
      https://www.indeed.com/career-advice/career-development/ecpm

      What Is eCPM? Definition, Importance and How To Calculate

    • Singular
      https://www.singular.net/glossary/ecpm

      What is eCPM? | Singular

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