The new console's official "Series X" logo has been discovered as part of an application for Microsoft's latest trademark. The Xbox Series X logo is surprisingly unique compared to prior Xbox logos and branding. "Series" is written vertically next to a much larger stylized X.

It consists of a circle with two diagonal bands that form an “X” due to their intersection at the center. The top part of the lines is short, while the bottom is long, creating a 3D effect. As a result, the black sphere with white strokes appears voluminous. Beneath it is the brand name Xbox, written in uppercase letters.