Definition of Unsought products. Philip Kotler defined unsought product as “A consumer product that the consumer either does not know about or knows about but does not normally think of buying.” Philip Kotler To give you a better understanding take an example of reference books.

Mar 21, 2023 · Unsought products are goods that consumers do not actively seek out or consider purchasing regularly, often due to a lack of awareness or immediate need. Examples include life insurance or emergency medical supplies.

Good examples are microwaves, dishwashers, and frozen food. Some years back, these products were unsought goods, and not until significant marketing advertisements, personal selling, and referral groups made consumers knowledgeable about these products and converted to …

Aug 24, 2023 · Unsought products are those that consumers typically don’t seek out or consider purchasing under normal circumstances. These products may lack immediate benefits or could be associated with unpleasant or unfamiliar situations. Examples include life insurance, reference books, and home alarm systems.

Jun 29, 2023 · Some examples of unsought goods include life insurance, safety equipment, burial services, and warranties. The buyer does not have a conscious plan to buy unsought goods nor do they indulge in impulse buying of these items. They are considered unsought because the consumer rarely purchases them.

Mar 29, 2023 · Take examples of products like insurance, accident insurance, prepaid funeral plans, etc. Marketing guru Philip Kotler has defined the unsought product as “It is a consumer product that the consumer either does not know about or …

Mar 27, 2024 · The unsought product definition is any product that people don’t regularly seek to buy. There could be three types: 1) New product – A new unsought product, or an innovation that people aren’t aware of or used to yet. 2) Unpleasant – A product that is associated with an unpleasant feeling.

Nov 21, 2023 · Some examples include pre-planning funeral expenses, life insurance, and new products whose usefulness may not be apparent to consumers. Unsought products require a skilled...

Jan 24, 2025 · Examples of Unsought Products. Funeral Services: Most people don’t think about funeral services until the time comes, making this a prime example of an unsought product. Insurance: Life insurance, in particular, is not something most consumers actively seek out unless prompted by specific life events like marriage or the birth of a child.

There are many examples of unsought goods becoming sought goods, either due to increased awareness of their positive aspects by consumers, or by marketers who have successfully changed the consumer psyche. Unsought good: Goods that a consumer does not seek out, but purchases out of fear, precaution, or need.