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    Swiss Style (design) - Wikipedia

    Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism. The Swiss style is … See more

    There is difficulty in defining the boundaries of the term "Swiss style". Due to the wide distribution of the Swiss style in different countries, it is also often identified as the … See more

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    The development of the Swiss style is associated with the formation of new principles in graphic design and is correlated with a … See more

    First half of the 20th century: Ernst Keller and the education system
    The development of the Swiss school and the Swiss style was directly related to the development of the art education system in Switzerland. Swiss design developed within educational … See more

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    Swiss style is associated with the formation of new principles of graphic design. They were created based on graphic concepts identified by the Bauhaus school, Russian constructivism, and the International Typographic Style. The basic principles … See more

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    Many of the principles developed within the Swiss style were outlined within the International Typographic Style. Swiss graphics used these principles as a basic platform, but reworked them into a new, streamlined style. The principles of the International … See more

    Swiss style is considered one of the most large-scale phenomena in graphic design. In fact, the Swiss school defined the basic principles and … See more

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  2. Swiss Style forever – the story of a graphic design …

    Jun 10, 2020 · Under the 'Swiss Style' label, Swiss graphic design gained international recognition in the 1950s and 1960s and became a highly successful export product. Read on to learn about the origins of Swiss Style – and why it …

  3. What Is Swiss Design and Why You Should Know Its …

    Oct 13, 2021 · In this article, we'll take a look at how the Swiss Style graphic design developed. What inspired the pioneers to create such methods to design clean posters? How and why did the International Typographic Style decide …

  4. Swiss Style: The Principles, the Typefaces & the Designers

    Jan 31, 2020 · If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern design’s most influential …

  5. What Exactly Is Swiss Design, Anyway?

  6. Beyond Minimalism: Exploring the Depths of Swiss …

    May 8, 2024 · Swiss Design, often referred to as the Swiss Style is a graphic design movement that emerged in the 1950s and 1960s in Switzerland. It is known for its emphasis on readability, simplicity, and objectivity, characterized …

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  8. Graphic design, 1945–75 - Encyclopedia Britannica

    Sep 24, 2024 · After World War II, designers in Switzerland and Germany codified Modernist graphic design into a cohesive movement called Swiss Design, or the International Typographic Style. These designers sought a neutral and …

  9. 1960s Graphic Design: Exploring The Era's Styles - Art …

    Jul 21, 2023 · The graphic design styles of the 1960s were as diverse and transformative as the cultural and social changes of the era. From the bold and vibrant aesthetics of Pop Art and Psychedelic Art to the clarity and precision of …

  10. Lessons From Swiss Style Graphic Design - Smashing …

    Jul 17, 2009 · Also known as International Style, the **Swiss Style** does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in …

  11. The International style 1950-1970 - admin.ch

    The golden age of Swiss graphic design came after the Second World War. The newly emerging International Style was also referred to as the International Typographic Style or the Swiss Style. It placed the emphasis on typographic …