Surge (sometimes styled as SURGE) is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi 's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi.

Apr 13, 2024 · Over a decade after Surge was discontinued, fan outcry prompted Coca-Cola to re-release the product. In 2011, The Surge Movement was formed to urge the cola company to bring back its bright-colored beverage.

Feb 5, 2023 · Today, though, SURGE has all but disappeared, if not vanished. It did, however, reappear in fountain-drink form for a while beginning in 2018. In August of that year, Burger King announced a partnership with Coca-Cola that put SURGE in the fast-food restaurant's Coca-Cola Freestyle machines.

Oct 19, 2024 · Despite Coca-Cola's failed attempt to compete with Mountain Dew, there remain some fans of Surge long past its discontinuation. This means all hope is not lost, even if it's been more than two decades since the soda was on store shelves.

Oct 24, 2023 · SURGE was first released in 1997 as Coca-Cola's response to Pepsi's Mountain Dew. SURGE is a citrus-flavored, energy-drink-adjacent soda packed with maltodextrin; an additive many...

Sep 27, 2019 · In the mid-aughts, a small but determined group of headstrong Surge-ites rallied the internet to demand that Coke bring Surge back, and in the end, they actually succeeded. Here's the winding, twisting tale of Surge's rise, fall, and eventual rebirth.

Mar 13, 2024 · Coca-Cola countered by making Surge, the most extreme drink possible, released with “extreme” commercials of a bunch of dudes fighting over Surge and spraying it all over the camera. Surge had a bright green-color and was marketed as being “Fully Loaded Citrus Soda with Carbos,” whatever that means.

Jun 3, 2021 · A hybrid soda and energy drink combo devised before the popularity of Monster and Red Bull, Surge was something of an anomaly at the time. Coke had already fallen short with tries like Mello...

Jun 15, 2024 · Surge Soda, originally created by The Coca-Cola Company, made its debut in the late 1990s and quickly gained popularity among consumers looking for a high-energy citrus-flavored soft drink.

Can I purchase Surge soda directly from Coca-Cola? No, Coca-Cola does not sell Surge soda directly through its official website. However, you can find it on third-party e-commerce platforms or in retail stores that carry the brand.