Steam Branding Guidelines (Steamworks Documentation)
Steam® Branding Requirements and Logos. Last Updated: December 8th, 2017. Click here to view the Branding Guidelines for Steam, Steam Machines and SteamVR. Click here to download logo files for Steam, Steam Machines and Steam VR.
Graphical Assets - Overview (Steamworks Documentation)
Steamworks Documentation > Store Presence > Graphical Assets - Overview. As part of the release process on Steam, you will be required to deliver various graphical assets for your product. These are displayed in different places on the Steam store and in customer's libraries.
Store Graphical Assets (Steamworks Documentation)
Design: For best results, please use the key art and logo that is being used for any retail boxes or marketing. The art used for them should immediately tell the customer something important about the game.
Library Assets (Steamworks Documentation)
Consider how the product logo will be placed on top of the hero image (left bottom corner or centered). You’ll want to ensure the logo is both visible and legible against the background. Library Hero Required
The Steam® Machines logo consists of the Steam symbol and proprietary logotype (left). Use this logo on packaging and marketing materials to help customers recognize that your product is a genuine Steam Machine. Physical alterations should not be made to to the logo and it should not be combined with any other branding elements.
Legal Attribution - Steamworks
Steam and the Steam logo are trademarks and/or registered trademarks of Valve Corporation in the U.S. and/or other countries. Use the Steamworks logo with the "™" servicemark. This legal attribution must be provided unless some alternative attribution is provided by Valve: ©2024 Valve Corporation. Steamworks and the Steamworks logo are ...
Store Graphical Asset Rules NEW! - Steamworks
Library graphical assets are the set of images that represent your game within the Steam library. These are comprised of a vertical capsule, a hero image and a logo. You can find detailed specifications and templates in our Library Assets documentation.
UTM Analytics (Steamworks Documentation)
UTM Analytics in Steamworks provides insight into on how your UTM marketing campaigns are performing. You can use UTM parameters on a link with your Steam store page as the destination address, and Steamworks will provide insight into how that link is performing.
Store Widget (Steamworks Documentation)
For any game with a visible purchase option in the Steam store, you can create a widget with information about your product, current price, any discounts, and a purchase button to help you promote and display your title anywhere.
Steamworks - Build & Distribute Your Games on Steam
Add Point Shop Items for players to customize their Steam Profile with stickers, avatars, backgrounds, and other items featuring artwork from your game. Read Documentation → Remote Play. Automatically extend players' Steam gaming experience to phones, tablets or TVs using Steam Remote Play. Read Documentation → Remote Play Together