SOSTAC® is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on Emarketing Excellence. SOSTAC® … See more

I think SOSTAC® has become popular since it's simple, easy to remember, and covers all … See more

Here are some tips on how to use SOSTAC ® based on my experience of applying it in companies and seeing how students apply it in assignments. We also have an example S… See more

Before looking at how you apply SOSTAC ® at each step to create a marketing plan, my first tip is to use it to review your planning process and how you manage your marke… See more