Jan 24, 2024 · How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies. Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing.

Segmentation, Targeting, and Positioning (STP) is a fundamental approach marketers use to analyze and plan the strategic positioning of their products or services.

Sep 30, 2020 · STP marketing is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments.

In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

In this article, we'll look at the Segmentation, Targeting and Positioning (STP) Marketing Model, an approach that you can use to identify your most valuable market segments, and then sell to them successfully with carefully targeted products and marketing.

Oct 15, 2020 · Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or STP marketing) is a consumer-centric approach to marketing communications. The STP model helps deliver more relevant, personalized messages to …

Mar 4, 2025 · Competitor Analysis: Keep tabs on emerging brands or changes in existing competitor strategies that could affect your positioning. Final Thoughts. Segmentation, Targeting, and Positioning form the backbone of any robust ... Leverage the STP framework, and you’ll discover the blueprint for reaching exactly the right people with a message that ...

Apr 30, 2024 · The STP model requires detailed audience research, resource allocation, competitor analysis, and aligning your brand objectives with customer wants and needs. Before getting started with the STP model, it’s important to understand the definitions of each component of the STP marketing model.

Jun 10, 2024 · Segmentation, targeting, and positioning (STP) is a marketing model that redefines whom you market your products to, and how. It makes your marketing communications more focused, relevant, and personalised for your customers.

STP in Marketing stands for Segmentation, Targeting and Positioning. As said earlier, once you identify your market and group them into look-alike audiences with similar and shared interests and values, you can position your products according to their needs.