You discover true agency. The path to true success centers around balancing life, money, and joy through the creation and measurement of goodwill, and all of the connectedness that comes with it. To begin your journey, start reading red helicopter, and earn your license to …
In kindergarten, James Rhee received a toy red helicopter after a simple act of kindness—the innocent generosity of sharing his lunch. Nearly four decades later, the lessons from this small gift helped him develop a human-centered framework for business and personal success.
red helicopter, his media-education platform of the same name, is an operating system—a way—, that creates, measures, and amplifies a sustainable balance of life, money, and joy in the life of business and the business of life.
Immerse. Underlying the arc of the book’s narrative are the steps of a successful and sustainable transformation process. True change is not cosmetic; it requires composing a truthful and memorable story that must be communicated in a multidisciplinary, consonant, and multisensory manner in order to create new behavioral habits.
We dive into the themes of truth, kindness, and purpose in entrepreneurship that drive James. James emphasizes the importance of finding your own "red helicopter" — that source of wisdom and truth, or belief system, that can guide your decisions.
Our change processes are taught and implemented inside the boardrooms, classrooms, and family rooms of forward-thinking leaders. We partner with only those serious about discovering, defining, and unleashing true value in a structural consonant and systemic manner.
Red Helicopter is an incredible tale that defies belief, and the business results speak for itself. But Red Helicopter is not just about a company reinvention—it's also a journey of personal growth and transformation.
James and Greg delve into the themes of chaos and intuition, discussing how modern life’s overwhelming noise can obscure our innate wisdom and kindness. James eloquently shares how the metaphor of the "red helicopter" symbolizes pure acts of kindness and navigates us towards simplicity amidst chaos...
Original Short Films. In partnership with the All-American High School Film Festival (AAHSFF), the largest high school film festival in the U.S., we invited high school students across the country to submit a simple film on what red helicopter means to them.