This paper principally addresses the issue of construct specification and misspecification within the context of the application of Push-Pull-Mooring (PPM) theory of consumer switching...

For nearly 2 decades, the push-pull-mooring (PPM) model—as introduced to service research by Bansal et al. (2005)—has been used by scholars to explain consumers’ service switching …

Jan 28, 2020 · The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and …

Sep 1, 2012 · To do so, we propose a push–pull–mooring (PPM) framework to delineate the determinants of substitution of online services, specifically between blogs and SNS. To begin, …

Nov 21, 2013 · Attracting new users and retaining existing ones are critical to the success of SNS providers. This study applies the push-pull-mooring model of the migration theory to improve …

Dec 1, 2021 · Peer-to-peer (P2P) accommodations research has favored positive aspects, overlooking consumer loss. We used the push-pull-mooring (PPM) model of migration theory …

Oct 25, 2023 · Applying transaction cost theory and push-pull-mooring model to investigate mobile payment switching behaviors with well- established traditional financial infrastructure.