What is Product Line? – Definition, Decisions & Examples
What is A Product Line? According to Philip Kotler, a product line can be defined as “a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.”
Product Line Decisions – Building a Product Line - Eightception
May 26, 2015 · But what is a product line, and how should it be set up? An introduction to product line decisions. A product line is a group of products that are closely related and manufactured by a single company.
Product Line and Product Mix decisions | PPT | Free Download
May 4, 2020 · AI-enhanced description. Vijyata Singh. The document discusses product line definitions and decisions. It provides examples of Jyothi Lab's product lines which include fabric care, dishwash, personal care, and household insecticide ranges. Product line decisions involve stretching or filling a line.
Product mix decisions - Marketing Study Guide
In the overall product mix decision, a firm needs to consider product line: breadth, depth, length and; consistency. Product line breadth. Product line breadth refers to how many (or how broad) is the range of products offered by the firm.
What Are Product Lines? Types, Examples, And Strategies
Aug 3, 2024 · In this post, we will explore the intricate world of product lines and product mix, diving deep into their definitions, examples, and strategies. We'll discuss how product lines operate within a company's product mix and how they can be optimized to maximize revenue and improve market positioning.
What Is Product Line? - Definition & Examples - Feedough
Jul 28, 2021 · A product line is a unique product category or product brand a company offers. It can be considered to be a product group that consists of all the related products that fall into that category. Product mix, on the other hand, is the total number of …
What are product lines? Types, examples, and strategies
Oct 9, 2024 · The products grouped within a product line often share characteristics like functionality or design, allowing them to meet related customer needs within the same market segment. In this article, you’ll learn what a product line …
What is a Product Line: How It Works, Types, Examples, and More …
May 8, 2024 · What is a Product Line Decision? A Product Line Decision refers to the strategic choices made by a company regarding the breadth and depth of its product line, including decisions about adding or removing products. What is the Difference Between Product Line Extension and Brand Extension?
Product Line - Definition, Examples, How They Work
A product line refers to an array of related products under the same brand. In other words, a product line is a collection of similar products that are sold to customers.
What Is a Product Line? Overview, Examples & Pricing - Dovetail
Jun 25, 2023 · A product line is a unified category of closely related products sold by one company. It allows companies to sell certain products under separate brand names, even if the products use the same company resources.
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