New Army brand redefines 'Be All You Can Be' for a new generation
Mar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the...
Siegel+Gale creates "authentic" branding for US Army - Dezeen
Apr 6, 2023 · American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the...
New US Army Logo Unveiled: A Modern Twist on Tradition
May 16, 2024 · The new US Army logo is a symbol of change and tradition. It features an updated eagle with outstretched wings, 13 arrows representing America’s original colonies, and the words “United States Army” in bold letters.
In with the old, the Army rebrands with a familiar slogan
Mar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
U.S. Army logo rebranded for first time in two decades
Mar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.
YEAR IN REVIEW: Army rebrand, new initiatives clear path for …
Dec 6, 2023 · WASHINGTON — In 2023 the service pushed forward with several initiatives to help Americans discover their passions, pursue their purpose, and build lifelong communities while serving.
US Army Rebrands for the First Time in Decades - ST Magazine
Jun 11, 2024 · In March 2023, the US Army unveiled a significant rebranding effort, marking the first major update in over two decades as recruiting new soldiers continues to be tough sledding. This transformation is headlined by launching a new logo and reviving the iconic slogan, “Be All You Can Be,” originally used from 1980 to 2001.
The U.S. Army Brand Transforms to Reflect the Needs of a New …
The US Army brand represents one of the most well-known and respected military forces in the world. With a history dating back to the Revolutionary War, the Army has a long tradition of defending the United States and promoting its values both domestically and abroad.
U.S. Army Logo - MWR Brand Central
Mar 21, 2023 · The Army Brand is used internally across commands and externally across constituencies - to inform enterprise wide cohesion, drive positive perceptions, and establish a unique positioning for the U.S. Army. The new brand will define what it means to “Be All You Can Be” for a new generation.
U.S. Army Reserve unveils new logo
Jun 7, 2023 · On April 20, 2023, the Army Reserve added to its symbology. The unveiling of the new logo comes a few months after the U.S. Army introduced their new logo. The star with the upward stripe...
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