The oldest continually produced soft drink in the United States, Moxie has a distinctively different soda flavour. Get to know our product details.

Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" [2] and was produced in Lowell, Massachusetts. [3] The sweet soda is similar to root beer, but with a bitter aftertaste. [4] It is flavored with gentian root extract, an extremely …

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Aug 28, 2018 · PORTLAND, Maine (AP) — Soft drink giant Coca-Cola announced on Tuesday it is acquiring Moxie, a long-lived and beloved New England soda brand that is the official state beverage of Maine.

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Dec 10, 2024 · Maine honored Moxie as its official state soft drink in 2005. The soda, little known outside New England and its devoted fans there, originated as a 19th century "nerve food." The caffeinated drink has a sweet and bitter taste that divides people into love it or hate it camps.

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At Moxie Brands, we believe in the power of intentional, aspirational brand curation. And we believe in providing our clients with actionable roadmaps to reach revenue goals.

By ingeniously leveraging storytelling and word-of-mouth, the Moxie brand transcended its humble beginnings as just another patent medicine to become a groundbreaking early mass-produced soft drink—not to mention a beverage still beloved today as a uniquely American original.