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  1. Shade Finder | Makeup Shade Match - Ulta Beauty

    Find your concealer or foundation shade match easily with Ulta Beauty! Learn how to use our online shade finder tool to get started.

  2. Foundation Quiz - Ulta Beauty

    Find your new favorite foundation with Ulta Beauty's Foundation Quiz. Answer a few questions to find the best product for you!

  3. Foundation - Makeup - Ulta Beauty

    Shop Foundation at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.

  4. Best Foundations - Ulta Beauty

    Find the best foundations at Ulta. Explore our guide of top rated foundations including full, medium & light coverage foundations in a variety of finishes.

  5. ULTA Beauty Collection - Foundation | Ulta Beauty

    Shop ULTA Beauty Collection Foundation at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.

  6. Infallible Up to 32 Hour Fresh Wear Foundation - Ulta Beauty

    I bought True Beige, which has true a warm undertone (THANK YOU), and Porcelain which is more neutral. The only minor complaint I have is that it does sink into my smile lines a little, but I can deal with that–every foundation does that. This foundation is my ultimate favorite.

    • Reviews: 4.5K
    • TruBlend Matte Made Liquid Foundation - CoverGirl | Ulta Beauty

      You can also visit our website at www.covergirl.com to view additional shade swatches or to use our Easy Breezy Virtual Try-On tool to find the perfect shade match for you! We hope that you give them a try.

      • Reviews: 5.1K
      • Conceal & Define Full Coverage Foundation - Ulta Beauty

        The shade that I use is #10, and it works fine for me, but I have seen that the line has launched new shades on their actual websites, so I do plan to try the shade 9.5 in the future, to see jut how that will match me as well.

        • Reviews: 1.6K
        • Neutrogena - Makeup | Ulta Beauty

          Shop Neutrogena Makeup at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.

        • 035 Deep Fit Me Natural Finish Concealer - Ulta Beauty

          Hi there! Thanks for reaching out about Maybelline Fit Me Natural Finish Concealer. We recommend using the "Find your shade" option that is under the shade selections. Hope this helps! Was this answer helpful to you