After 15 years, the Barbie logo underwent quite a transformation in 1975, getting a big drop … See more

The 1990s saw Barbie drop the drop shadow and replace the ball terminals with more angular, stroke-like terminations on the letters. It kept the printed letters but the design felt … See more

In 1999, Mattel brought back the cursive Barbie logo. It was similar to the original 1959 design but kept the slanted orientation introduced in subsequent designs. That slant beca… See more