Sure, they’re cute but are they safe? Absolutely! You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toy… See more

Soft toys to hug, again and again We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous wa… See more

Created together with children Children are the most important people in the world and we’re curious to hear what they have to say since we create products for them! Therefore, … See more

Designer thoughts “When designing for children, I let my inner child take the lead. So I got in an imaginary space rocket with my design team and we flew away on an adventure. … See more