Logo - IBM
Learn how we express the IBM Developer brand graphically. Logo standards provide a unified appearance for the brand on merchandise, at events and online.
The IBM logo | IBM
The International Time Recording Company. One of IBM’s chief lines of business once entailed helping clients accurately measure and record the passage of time. The iconic symbol of one of the world’s most valuable brands has evolved right alongside IBM’s business.
IBM Event Design – Brand expression
Jul 29, 2024 — Learn about how IBM event design invites clients to engage with our brand and people—in settings that stimulate, connect and inspire innovation.
IBM - Wikipedia
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, [6] is an American multinational technology company headquartered in Armonk, New York and present in over 175 countries.
With "Let's create," IBM Launches Brand Campaign to Accelerate ...
Feb 16, 2022 — IBM announced the launch of its new integrated global platform, "Let's create," the company's most significant brand initiative in more than a decade. "Let's create" reflects the vision, strategy, and purpose of today's IBM.
The IBM Logo History, Colors, Font, and Meaning - Design Your Way
Aug 29, 2023 — The IBM logo is a cornerstone of its branding strategy. It ensures instant recognition, instilling a bastion of quality in every glimpse. It’s the visual handshake between IBM and its clientele, the face of a corporate identity that strives for global impact.
Brand IBM: Strategy, Rediscovery And Growth
Aug 15, 2022 — More than any other, IBM’s story shows us the transformative power of ideals: from functional product categories to an uncategorizable, competitor-free higher-order space; “employees” to brand ambassadors; incidental innovation and slumping sales to focused, growth-propelling strategies.
IBM Design Language – FAQ
Jun 5, 2020 — IBM Design Language was created as a result of the design teams across IBM coming together as one to create a single, common, unifying system. It expresses the IBM brand in a digital system, visual and verbal assets, and actionable guidance.
IBM Debuts Next Phase of ‘Let’s create’ Campaign ... - IBM …
Apr 5, 2023 — “What if?” is the next phase of “Let’s create,” which launched in 2022 and is IBM’s most significant brand initiative in more than a decade. The spots will debut during the Masters Tournament and run throughout the year.
IBM Charts New Brand Direction Around Creativity - Adweek
Feb 16, 2022 — IBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade. The company has rolled out a new global campaign from Ogilvy...
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