Founded in 1985 by Esther Gordy Edwards—former Motown Records executive and sister to Motown founder, Berry Gordy—Motown Museum is home to iconic Hitsville U.S.A., Studio A, and an extensive array of Motown artifacts, photographs, apparel and memorabilia.

The building known for its iconic sign, large picture window and picturesque steps, Hitsville U.S.A. is the birthplace of the world-famous Motown Sound. From 1959 to 1972, Berry Gordy and Motown provided an opportunity for Detroit’s inner-city youth to reach their full potential and become superstars.

Despite the passage of time since Motown Records’ establishment in 1959 by Berry Gordy, tens of thousands of visitors pass through Hitsville U.S.A., home to the Motown Museum, each year. Their presence is a testimony to Motown’s legacy and to the charisma, talent and staying power of the music and those who made it.

Hitsville NEXT Programs. Our uniquely curated community programs emphasize education, entrepreneurship and equity—with experiences, mentoring and exposure that nurtures and elevates tomorrow’s history makers. Museum programs cultivate creativity and entrepreneurship in budding talent, allowing great art, big ideas and innovation to flourish.

Hitsville NEXT Programs. Our uniquely curated community programs emphasize education, entrepreneurship and equity—with experiences, mentoring and exposure that nurtures and elevates tomorrow’s history makers. Museum programs cultivate creativity and entrepreneurship in budding talent, allowing great art, big ideas and innovation to flourish.

The Motown Sound jumped out of Hitsville U.S.A.’s Studio A and onto the turntables of teenagers across America. Unlike anything listeners had ever heard, Motown songs married the saintly and the secular—merging the call-and-response patterns of black gospel music with the syncopation and improvisation of the bebop movement in jazz.

Hitsville NEXT Programs. Our uniquely curated community programs emphasize education, entrepreneurship and equity—with experiences, mentoring and exposure that nurtures and elevates tomorrow’s history makers. Museum programs cultivate creativity and entrepreneurship in budding talent, allowing great art, big ideas and innovation to flourish.

The new Motown Museum will be designed and built around the current Museum space and cherished Hitsville U.S.A. house. With new facilities , new programs and new resources coming online, Motown Museum will continue to enhance accessibility, elevate surrounding communities and cement our role as a global leader in providing education and world ...

After a brief closure due to COVID-19, Motown Museum—Hitsville USA—is officially reopened. Before you start Dancing in the Street, we want to make you are aware of how our tour and retail operations have been reimagined to ensure visitors can experience the museum in a safe and meaningful way.

Jun 9, 2022 · Back at Hitsville, the artists were sent to Studio A to record songs written for them in their absence. Requests for solo performances came in from the cities they’d passed through. Eventually, Motown went international with tours of the United Kingdom and Europe in 1965.