The House’s latest campaign to present the first collection in the centenary year of Gucci captures the revolutionary and joyful impetus of eros as the creative force behind contemporary imagery, shot by photographers Mert Alas and Marcus Piggott, with …

The presence of light in Aria is pervasive and intentional, lining the runway and permeating the collection through sequined embroideries, crystallized on clutches shaped like anatomical hearts—a dazzling manifestation of what lies at the center …

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking it...

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmo...

See all looks from the Aria collection by Alessandro Michele, presented in the centenary year of Gucci.

Apr 15, 2021 · Gucci showed its Aria collection celebrating its 100th anniversary, while also confirming a connection with Balenciaga via design "hacks."

Apr 15, 2021 · Gucci's Aria collection debuts its buzzy "hacking lab," in addition to featuring a hitlist of Gucci bangers (see: Rick Ross and Lil Pump).

Oct 26, 2021 · Dubbed The Hacking Project, Gucci celebrated its 100th anniversary with a new collection, Aria, in which some of the pieces borrowed signature details associated with Demna Gvasalia’s Balenciaga.

Apr 15, 2021 · Directed by Michele and Italian-Canadian director Floria Sigismondi, the 15-and-a-half minute "Gucci Aria" video presentation brings us through a dream, post-COVID clubbing experience. It begins with Lil Pump’s 2017 hit “Gucci Gang,” and it's all Gucci from there.

Apr 15, 2021 · Alessandro Michele marked the first chapter in Gucci’s 100th anniversary year with a touch of Balenciaga – and a collection that clarified his own vision to its core. British Vogue’s fashion critic Anders Christian Madsen brings you five things to know about the show.

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May 14, 2021 · Alessandro Michele marked the legendary Italian fashion house’s centenary with the Aria Collection, paying homage to Tom Ford-era tailoring, and a guest appearance by Kering sister label Balenciaga. The star of the show, no doubt, was an anatomical heart-shaped jewel-encrusted minaudiere.

Apr 17, 2021 · Dubbed Gucci Aria (translated to Gucci Air), the 94-look collection provided a reset for the label’s next chapter with a hyped-up collaboration and renewed approach to Michele’s erstwhile trademark vintage-inflected sensibilities.

Apr 16, 2021 · As the Italian brand turns 100 this year, Gucci celebrated its anniversary show with Aria, a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele.

Mar 13, 2025 · For now, all we have to look to for hints at what Demna's designs at Gucci could look like is The Hacker Project from 2021, when Gucci's former creative director Alessandro Michele (now at Valentino) "hacked" Balenciaga for its 100th anniversary Aria collection, putting his touches on Demna's most iconic designs, like the hourglass blazer and ...

From a hyped-up collaboration with Balenciaga to a big celebration of the brand's equestrian heritage, the Gucci Aria collection was a breath of fresh air.

Apr 15, 2021 · In the year of Gucci's centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club-a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.

In the centenary year of the House, Gucci celebrated the Aria collection through a special fashion show held at the Shanghai Exhibition Centre in China. Recreating the set and atmosphere of the Gucci Aria film, co-directed by Floria Sigismondi and Alessandro Michele, which debuted earlier this year in April, the event also featured exclusive ...

Feb 28, 2025 · Examples of gucci. You know you Gucci when ELPD get behind you & they don’t flick you — X (formerly Twitter), 28 Oct. 2024 I was on my parents' health care plans till age 26, so I was gucci. — Cortney Lamar Charleston, Aria from the Arena (Poetry Society of America) We’re Gucci over here. — Instagram, 23 Jan. 2024

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A surreal and frosted landscape sets the scene for a new Aria campaign starring Global Brand Ambassador KAI. Captured by photographer Jang Dukhwa, the images portray the South Korean singer — member of K-pop bands Exo and SuperM — wearing key looks and accessories from the Aria collection by Creative Director Alessandro Michele.

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