5 days ago · With a proposed new law on green claims, the EU is taking action to address greenwashing and protect consumers, and the environment. Ensuring that environmental labels and claims are credible and trustworthy will allow consumers to …

The Green Claims Directive impacts businesses in the EU that make environmental claims about their products or services. It covers all types of environmental claims, regardless of the medium or platform, including any statements, symbols, or graphics alluding to environmental benefits.

The proposed Directive on Green Claims targets "green claims" made by businesses that state or imply a positive environmental impact, lesser negative impact, no impact, or improvement over time for their products, services, or organisation.

Nov 10, 2024 · In the absence of specific rules on claims regarding the 'green' nature of products, how can consumers be sure that such claims are reliable, comparable and verifiable throughout the EU? On 22 March 2023, the European Commission put forward a …

What is the Green Claims Directive? The Green Claims Directive (GCD), officially known as the Directive on the Verifiability and Communication of Environmental Product Claims, is a legislative proposal by the EU to protect consumers and companies from greenwashing.

On 22 March 2023, the Commission proposed common criteria against greenwashing and misleading environmental claims. With the proposed legislation, consumers will have more clarity, stronger reassurance that when something is sold as green, it actually is green, and better quality information to choose environment-friendly products and services.

Oct 2, 2024 · Green claims refer to environmental statements made by companies that indicate the environmental friendliness of their products, services or business practices. These claims are now ubiquitous – from “climate-neutral products” to “environmentally friendly packaging”.

The European Union’s proposed Green Claims Directive(GCD) aims to tackle greenwashing by establishing a clear framework for environmental claims. This post explores the directive, its impact on businesses, and how companies can prepare for its implementation.

Apr 7, 2024 · The Green Claims Directive requires companies to provide transparent, scientifically substantiated environmental claims. General terms like “green” or “eco” are prohibited without specific justification. Sustainability labels must be state-recognized or certified.

Jan 2, 2024 · The European Union's Proposed Green Claims Directive is a significant step in the fight against greenwashing - a practice where companies make misleading or vague claims about the environmental benefits of their products or services.