In February 2015, about a week before the wedding of Grace and Keir Johnston, of Colonsay, Scotland, the bride's mother, Cecilia Bleasdale, … See more

There is no consensus on why the dress elicits such discordant perceptions. The neuroscientists Bevil Conway and Jay Neitz believe they are a result of how the human brain perceives colour and chromatic adaptation. Conway believes it is connected to how … See more

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Initial viral spread
Cates Holderness, who ran the Tumblr page for BuzzFeed at the site's New York offices, received a message from McNeill asking for help resolving the colour dispute of the dress. She dismissed it, but checked the page … See more

The dress was included on multiple year-end lists of notable Internet memes in 2015. As the original authors of the photograph that … See more

• "Original Tumblr post". Archived from the original on 27 February 2015. Retrieved 29 February 2016. (as of 27 February 2015 at 01:49:59 UTC)
• "We can confirm #TheDress is blue and black! We should know!". Twitter. @romanoriginals. See more