When someone says "going viral," they are referring to the online phenomenon that happens when a social media post exponentially grows in popularity, being viewed, shared, liked, or commented on by thousands or even millions of social media users in a very short period.

What does going viral mean? Going viral can occur organically, when users are naturally drawn to the content and share it with their followers, or it can be the result of a well-planned and executed marketing campaign. Viral content can come in many forms, including videos, memes, images, and text posts.