50 years of Black beauty. Black owned and founded, Fashion Fair has always understood the unique undertones of deeper hues. Our Legacy

Explore our iconic collection of makeup essentials designed to celebrate and enhance the natural beauty of deeper skin tones.

Our iconic bestselling shades, reimagined for the next generation. Richly pigmented hues—from vibrant nudes to fierce reds and berries—pop on deeper skin tones, enveloping lips in decadent, head-turning color. And, like all of the new Fashion Fair products our Iconic Lipsticks are vegan.

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Aug 24, 2021 · Fashion Fair was once the most influential Black beauty brand in America. Now, with new owners and new formulas, it’s out to reclaim the market it helped define.

Sep 1, 2021 · Fashion Fair has been a makeup fixture in Black America since the 1970s. Now, the legacy brand that historically catered to Black and brown women is relaunching in Sephora with new takes on...

Sep 1, 2021 · Fashion Fair—one of the first major cosmetics companies in the U.S. to create makeup products with deeper skin tones in mind—is relaunching online at Sephora.

Fashion Fair for a Flawless Face. Known for multi-tasking sticks and crème to powder foundations, Fashion Fair makeup is available in a spectrum of shades to match your skin’s unique tone, whether your complexion is fair with cool undertones, olive-hued, black brunette, or anything in between.

Shop Fashion Fair’s Crème to Powder Skin Foundation at Sephora. Fashion Fair's crème to powder foundation glides on like a cream and dries to a thin, powder finish.

Shop Fashion Fair’s Iconic Lipstick at Sephora. This lipstick’s richly pigmented tones pop on darker skin tones for decadent, head-turning color.