Data-driven innovation (DDI) is the use of data and analytics to develop or foster new products, processes, organizational methods and markets. Data and analytics can drive both the discovery and execution of innovation, achieving new business models, products and services with a confirmed business value.

Data-driven innovation (DDI) is a strategic approach that leverages the power of data (whether its big data or small data) to facilitate better decision-making and drive advancements within organizations. It recognizes that having access to data alone is insufficient for achieving optimal results.