The name "Cîroc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where See more

Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) … See more

Since 2010, the Cîroc brand has included a family of flavored drinks containing vodka. In the United States, these flavored beverages are bottled at 70 U.S. proof (35% ABV) – a lower ABV level than (unflavored) vodka, although much higher than that of a typical See more

Cîroc VS Brandy, bottled at 80 U.S. proof (40% ABV), was added to the brand family in June 2018. It is a blend of aged French brandies, some of which is distilled in copper pot stills and aged in French oak. A review in The Spirits Business said its taste profile has "'rich' … See more

Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before … See more

Marketing campaign history
When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. It was introduced to nightclubs and venues throughout the … See more

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