The Chanel logo was designed by Coco Chanel in 1925. It’s composed of two bold interlaced “C”s that mirror each other. The simple, strong shapes of the letters evoke the authoritative elegance of simplicity based on Coco’s philosophy of “less is more.” The logo is black – a signature color with significant meaning for the house.

The iconic Chanel symbol was created at the very beginning of the fashion house, as a reflection of the main Gabriele Chanel principles: comfort, geometry, and clean lines. The symbol is composed of two mirrored and intertwined letters “C”, standing for “Coco Chanel”, enclosed in a thin circular frame.

The most recognizable feature of the Chanel logo is the interlocking C’s, which have become a symbol of luxury and high-end fashion. The two C’s are said to represent the founder of the brand, Coco Chanel, and her surname. The design first appeared on the bottle of Chanel No. 5 perfume in 1921 and has since become a staple of the brand’s identity.

The logo features a pair of mirrored and intertwined letter Cs. The logo was designed by Coco Chanel herself and has remained the exact same shape and color ever since. It has not been improved, updated or modified, as changing it would be risking undoing over a century of brand recognition.