Burma-Shave was an American brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs. Burma-Shave was introduced in 1925 by the Burma-Vita company in …

Burma-Shave sign series appeared from 1925 to 1963 in all lower 48 states except New Mexico, Arizona, Massachusetts, and Nevada. Four or five consecutive billboards would line highways so they could be read sequentially by motorists driving by.

Burma Shave signs on Historic Route 66 near Kingman, Arizona. Burma-Shave signs were a unique form of advertising that became iconic along highways in the United States, including Route 66. These signs were used by the Burma-Vita Company, a shaving cream manufacturer, to promote their products.

Burma Shave, a brushless shaving cream, was concocted by the Odell family. Its predecessor product, a liniment called Burma Vita, was not doing very well in sales, due to competition and to the fact that it could only be sold to people who were ill.

May 17, 2024 · Burma-Shave Beyond a few museums, no one knows what happened to the tens of thousands of red-and-white signs that once graced America’s roadways. A few are on e-bay, and if you slow down on old Route 66 outside Kingman, AZ or on Highway 30 near Ogden, Iowa, you can spot a few restored relics.

Aug 6, 2024 · The product at the center of this story was Burma-Shave, an American brand of brushless shaving cream. 1925 was the year that Burma-Shave’s famous advertising gimmick made its debut; and thanks to Allan Odell, that gimmick became one …

By the 1920s, commercial signs and billboards turned the roadside into an advertising medium. Allan Odell, sales manager of the family-owned Burma-Vita Company, created serial roadside rhymes in 1926 to advertise the company’s brushless shaving cream.

Mar 14, 2021 · With what one finds on eBay, it would make sense that the original Burma-Shave product was a traditional shave soap that employed a brush to create a lather. That could not be further from the truth. The original Burma-Shave was introduced in 1925 by the Burma-Vita company in Minneapolis, MN.

As a child, my father told me stories about the Burma-Shave signs that captured the minds and hearts of many of his generation. In early 2003 I read Frank Rowsome Jr.'s book The Verse by the Side of the Road , which provides a detailed history of Burma-Shave, and includes the complete text of all of the original jingles.

May 8, 2012 · Some slogans touted Burma-Shave as a pre-aerosol “brushless” shaving cream—a cream you could scoop out of a jar and lather onto your face without relying on an old-fashioned brush and moistened soap in a mug.