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  1. Adidas unveiled a new brand targeted at Gen Z shoppers this week. The new collection includes soccer jerseys, tracksuits, and dresses for everyday wear. The company is taking on Nike as it attempts to win over younger consumers.
    www.businessinsider.com/adidas-launches-new-gen-z-collection-takes-aim-at-nike-2023-2
    www.businessinsider.com/adidas-launches-new-gen-z-collection-takes-aim-at-n…
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    Feb 2, 2023 · Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. Situated between Adidas Originals and Performance, the …

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  9. Adidas Launches New Gen Z Collection, Takes Aim at …

    Feb 2, 2023 · Adidas unveiled a new brand targeted at Gen Z shoppers this week. The new collection includes soccer jerseys, tracksuits, and dresses for everyday wear.

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