Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Knight’s battle for supremacy — fueled by a “grow or die” mindset, per his book — reached new heights in the mid-1970s, when Blue Ribbon Sports was renamed Nike and paired with the now-iconic swoosh logo. Sales were doubling every year, and Nike had signed its first athlete endorsement deal with tennis star Ilie Năstase.
Anheuser-Busch taps new CMO, adds marketing role in C-suite …
WEBSep 8, 2021 · Anheuser-Busch named a new chief marketer as part of a broader shuffle of its U.S. leadership team, the company announced on Tuesday. Benoit Garbe, who currently serves as Anheuser-Busch’s U.S. chief strategy officer, will take on the U.S. CMO role. Current president of AB InBev-owned Labatt brewery, Kyle Norrington, will fill a new …
Mtn Dew energy drink debuts first campaign with LeBron James
WEBMay 14, 2021 · Mtn Dew Rise is another entrant in the energy drink category that includes rivals such as Red Bull, Monster Energy and Coca-Cola Energy. The category also includes Rockstar, which recently launched its first global marketing platform since being acquired by PepsiCo for $3.85 billion last year. "Life is Your Stage" celebrates the hustle mentality of …
Creative Marketing News | Marketing Dive
WEB2 days ago · Omnicom consolidates global production under one banner. Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity. By Aaron Baar • June 10, 2024. More stories. The latest creative marketing news for marketing professionals.
White Claw, a brand built on social buzz, focuses on fans in first ...
WEBApr 1, 2021 · The shift in consumer outreach strategy is noteworthy given White Claw's history. In the summer of 2019, when White Claw's dominance first became apparent in the mainstream, reports indicated it actually pulled back on media spending amid product shortages. Instead, viral memes, videos and hashtags shared by those interested in the …
How AB InBev's Draftline guides the company - Marketing Dive
WEBJun 28, 2021 · How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
McDonald's hosts marketing boot camp with nonprofit to diversify …
WEBJun 7, 2022 · Dive Brief: McDonald's USA has partnered with nonprofit Marcus Graham Project as part of the chain's efforts to diversify the talent pipeline in the marketing and media industry, per a press release.McDonald's will host the organization's 2022 iCR8 Bootcamp, providing 12 future marketers with training and mentorship as they work to …
Why the metaverse could be a breakthrough in privacy-compliant …
WEBNov 30, 2021 · The metaverse’s development could mirror the web’s development in significant ways, including the key role that advertisers will play in influencing consumers on new platforms. Brands should therefore take the lead on the privacy conversation, Noonan said. But history has a way of repeating itself: Meta, formerly Facebook, is angling for ...
Expedia centers rebrand around mobile as post-COVID travel …
WEBApr 22, 2021 · Travel site Expedia this week launched a brand refresh that repositions the company for a post-COVID future, according to an announcement. Central to the rebrand is an update of the company’s mobile app and website. The updated app brings together trip details in one place and includes a “keep planning” feature that incorporates recent ...
Nordstrom puts focus on social with new mobile initiative
WEBBy incorporating social into its mobile marketing efforts, Nordstrom is able to build a relationship with new and existing customers even when they are done engaging with the mobile ad. Mobile advertising provides a great opportunity for marketers to ramp up their social efforts. And, by incorporating Facebook and Twitters tabs, Nordstrom is ...
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