At Primary, we make all clothes, in all colors, for all kids. Simplicity. A rainbow of slogan-free designs that mix-and-match. Quality. Super soft and made to wash and wear better than anything else in their closet. Inclusivity. Styles for babies and kids, not boys and girls.

Jul 5, 2022 · Teach kids the magic of snail mail by having them fill in the blanks and send their letter off to any friend or relative. Check out this free letter writing template in Primary's month-long series of easy, free summer activities for kids.

Primary Kids Organic PJ Top won best of 'Brilliant Basics' with its popular pajama fabric made of organic cotton, and pieces that are are sold separately so you can mix and match.

Recreate this easy DIY Werewolf costume by starting with super soft Primary basics. Get inspired with hundreds of no-sew Halloween costume ideas for kids and baby.

Solid color clothes for kids + baby, with no logos, slogans, or sequins! Dresses, babysuits, pants, tops, swimsuits and more.

Recreate this easy DIY Vegetables costume by starting with super soft Primary basics. Get inspired with hundreds of no-sew Halloween costume ideas for kids and baby.

Materials One white kids top One white kids bottom White baseball cap White felt Black felt Red felt Yellow craft foam Black marker Large black pom pom Velcro Stuffing (polyfil, tissue paper, or fabric scraps) Safety pin Tools Hot glue gun & sticks Scissors Instructions Create the headpiece: Cut four matching ear

Recreate this easy DIY Dash costume by starting with super soft Primary basics. Get inspired with hundreds of no-sew Halloween costume ideas for kids and baby.

Recreate this easy DIY Chameleon costume by starting with super soft Primary basics. Get inspired with hundreds of no-sew Halloween costume ideas for kids and baby.

Materials One white kids top One black kids bottoms Black felt White felt Red felt Double sided fusible interfacing Black knit fabric Black ribbon Velcro Puffy fabric paint in rainbow colors Pinback Black drinking straw Tools Iron Hot glue gun & sticks Scissors Instructions Create the cape: Cut a large half circle