The ELM defines two routes of persuasion based on the amount of elaboration required. The central route is the "high elaboration" route, and the peripheral route is the "low … See more

The ELM considers two main factors when determining if a person will use the central or … See more

Persuasion techniques based on the ELM appear almost everywhere. Just a few examples include marketing, advertising, management, and politics. There is a fine line betwee… See more

Meeting with a therapist onlinecan help you understand and rely on the central route of processing. A therapist can help with motivation for cognitive elaboration and help increa… See more