Pricing Policies for New Products - Harvard Business Review
WEBHBR first published this article in November 1950 as a practical guide to the problems involved in pricing new products. Particularly in the early stages of competition, it is necessary to ...
The Good-Better-Best Approach to Pricing - Harvard Business …
WEBThe Good-Better-Best Approach to Pricing. Summary. Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend ...
Pricing strategy - HBR - Harvard Business Review
WEBJul 21, 2021 — The pricing decision, one of the most important in business, is also one of the least understood. Many industrial companies, according to this author, habitually set prices reflexively on the ...
Pricing and the Psychology of Consumption - Harvard Business …
WEBPricing and the Psychology of Consumption. Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply. Ask that same ...
A Quick Guide to Value-Based Pricing - Harvard Business Review
WEBAug 9, 2016 — A Quick Guide to Value-Based Pricing. by Utpal M. Dholakia. August 9, 2016. In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found ...
Lessons from More Than 1,000 E-Commerce Pricing Tests
WEBMar 19, 2024 — Lessons from More Than 1,000 E-Commerce Pricing Tests. by Maxime C. Cohen, Adam Kitain, Drew Marconi and Andrew Raftery. March 19, 2024. kemalbas/Getty Images. Summary. At most small and medium ...
How to Build a Better Pricing Strategy - Harvard Business Review
WEBMay 01, 2023. With rapidly changing markets and emerging technologies, setting the right price is harder than ever. But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah ...
A Step-by-Step Guide to Real-Time Pricing - Harvard Business …
WEBA Step-by-Step Guide to Real-Time Pricing. An advanced AI model considers much more than what competitors are charging. Summary. In today’s fast-paced world of digital retailing, the ability to ...
Precision Pricing When Inflation Is Rising - Harvard Business Review
WEBFeb 4, 2022 — Precision pricing is the key to pricing in today’s inflationary environment and in the mixed-inflation markets we can expect in years to come. It’s highly targeted and enables managers to base ...
Dynamic Pricing Doesn’t Have to Alienate Your Customers
WEBMay 9, 2024 — Read more on Pricing strategy or related topics Sales and marketing, Transparency, Corporate communications and Customer experience Marco Bertini is a professor in marketing at Esade, Universitat ...