Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.

Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.

Users can purchase a variety of physical products at a virtual kiosk within the beauty marketer’s existing E.l.f. Up! experience.

The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a 53% uptick in sales.

A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.

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Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.

The most impactful ways to grow a brand are the focus of a recent Kantar report based on 10 years of data.