KFC has unveiled a holistic campaign designed to break historical barriers in the gaming community by providing a platform for female gamers.

The Dubai-based independent communications agency will work across all PR and communications for Beautyworld Middle East and ...

We are at an inflection point in the communications industry. The recent boom in artificial intelligence (AI) is transforming ...

There’s an art to achieving significant and quantifiable impact within budget constraints; that art has now turned into a ...

Marketing experts counsel caution saying that Gen Z “attitudes can’t be ignored” because they “have the power to make or ...

The up and coming Saadiyat Cultural District has launched its global campaign building its identity ahead of the project ...

People are unplugging not only as a "digital detox”, but also because they're being pushed to buy things they don’t need.

"The age of the CMO has ended. Today we are a jack of all trades: Data analyst, culture ambassador, chief data officer, chief ...

The 7Ps of traditional campaigns aren't enough. We need a few more Ps: Purpose, personalisation, and co-creation partnerships ...

Flash mobs were a viral trend in the 2010s, when the concept of virality was a budding phenomenon. However, in recent times, ...

HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS? Saudi Arabia has one of youngest populations in the planet and they are ...

Generative AI didn’t just appear overnight; it has been quietly transforming our work for years. In fact, Adobe has been ...