The Zan methodology listens to all voices, empowering employees and enriching diversity of perspectives, thus fostering ...

The combination of Yahoo’s vast, highly popular inventory with industry-leading, AI-powered targeting technology provides advertisers with an unprecedented opportunity for effective coverage and ...

Taking place November 5-6 at the Crowne Plaza Riyadh RDC Hotel & Convention, Athar offers insightful sessions & top-tier ...

DAZN will air 22 championships for a share of $60 million+ in prize money at the Esports World Cup, and will offer brands an ...

AVANTGARDE, a global brand experience agency, is expanding its international footprint with the opening of a new office in ...

Camilla brings over 25 years’ expertise in the Middle East MarCom sector, with a successful track record of building ...

Red Bull Mobile’s “Unusual as Usual Ramadan” campaign in Saudi Arabia took on a different approach to engage with local ...

In the past year, the interest in AI grew by 223 percent on Google Trends, and today, this interest is at its highest peak.

Kantar Media will derive insights from viewing data captured through tens of thousands of OSN set-top boxes using return path ...

The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her ...

TikTok’s Shant Oknayan on why brands need to tap into culture, and how the platform helps marketers navigate this journey.

In this dynamic landscape, we view Disruption as an opportunity to create new markets and redefine categories.