Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

The agency was recognized across a range of categories, including print, video, website design, social media and advertising ...

In today’s music industry, independent artists are faced with the daunting task of standing out in a crowded marketplace.

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

Want your business to get noticed in the press? We share the most effective way to structure a press release to get ...

The NCAA national men’s and women’s basketball tournaments will start on March 16, 2025 and conclude with the national ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic ...

Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release ...

The Federal High Court in Abuja has delivered a precedent-setting judgment against Domino’s Pizza, a restaurant chain owned and operated by Eat’n’Go for using a customer’s data for direct marketing ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

The tiny billboards market Band-Aids as sleep eye masks, Staples rubber bands as workout equipment and Kraft noodles as lifeboats − all for rats.